A composed assertion of an association’s center reason and center that typically stays unaltered after some time. Legitimately created statements of purpose
(1) fill in as channels to isolate what is vital from what isn’t,
(2) obviously state which markets will be served and how, and
(3) impart a feeling of expected heading to the whole association.
A mission is not the same as a dream in that the previous is the reason and the last is the impact; a mission is something to be cultivated while a dream is something to be sought after for that achievement. Additionally called organization mission, corporate mission, or corporate reason.